Liverpool Football Club is all set to capture the India market to sell their official products in India. The club has given the brand management and licensing agency Dream Theatre to develop its business in India and South Asia.
This partnership will prove to be a strong point as many of the Liverpool fans will be able to find official products like sports good, accessories, gifts, eyewear etc. And it could be a game-changer.
Dream Theatre will be dealing with global licenses and work with them so that they can launch different varieties of products and services in India. Merchandise of Liverpool will be made available on stores, outlets and commerce portals.
“We are very proud and thrilled to be working with Liverpool Football Club, the Champions of Europe. The club has such a strong legacy and a very passionate fan base in India. Dream Theatre will forge long-term partnerships with licensees and retailers with one aim: drive value for our partners and delight our fans and consumers with authentic products that are world-class, affordable and accessible”, says Jiggy George, CEO and Founder, Dream Theatre.
Mike Cox, Senior Vice President, Merchandising, Liverpool FC, said: “We’re delighted to welcome Dream Theatre to our global football and retail family. Relationships like this are incredibly important to the club to ensure that we can bring LFC closer to all our supporters who are based across the world, not just at home in Liverpool.”
In India, Liverpool is the most followed club and by the end of this year, the fanbase will reach new heights of 1.07 billion followers. This looks like a good investment for Liverpool club and they will only earn profit from this venture in India.
Dream Theatre has been operating in entertainment, Sports and Lifestyle licensing in India and South Asia. This experiment of Liverpool will be successful or not in India.